Feature on how orange county residents feel about the economy

Orange County speaks out on the Economy crisis
Orange County- It was things fall apart for the many business people of Orange County like Miley Walker who watched as her 10 year old business come down in the south coast metro area.

The mother of two was forced to close down her business due to financial shortage, sell her house, part of her property and now works for the Lindsey holdings a few kilometers from what she called home.

My business was running on a dept and there was no money to service those depts. My lawyer advised me to take a short term loan from the bank, but the banks were also hard hit, says the disgruntled single mother.

Orange County is one of the towns that were affected by the economic crisis. Most of the residents believe that the problem was caused by a liquidity shortage in the banking system. This saw the collapse of major businesses in the town and the tourism industry in the region.

The small town grew economically for the past five years, nurturing some of the most promising businesses and tourism attraction sites in the region. The town has now bounced back to where it was in 1994 when the whole town went bankrupt.

The economic experts could neither explain clearly what was going to happen nor provide the solutions to arrest the situation. Everyone sat down to watch the historic downfall of an economic giant. What was really happening to Americas Economy

The whole situation was difficult to explain, said Shay Hernandez, an Economic analyst in San Juan Capistrano city. The last time such a thing happened was in 1929, but this time round I dont think we will go back to where we were.

The 48 year analyst was a major share holder at the Marriott Newport Beach Hotel that was temporarily closed during the crisis. He accuses the government of failing to arrest the situation early enough and to warn people to take the appropriate measures.

The interest rates at the banks had been low and there were enormous foreign funds inflows which lightened the credit obtaining conditions for a long period before the economic set back. This accelerated the housing construction and influenced a dept-financed consumption.

The cause of the crisis can be attributed to the business cycle theory. Where the credit created by central banking system caused artificial booms that were followed by disastrous busts, says Monica Shawn, a third year economics student in a local university.

The rate of unemployment rose rapidly as most people were laid off from work or forced to take early retirements. This worsened the situation and the rate of unemployment was at 7.3 a figure not witnessed in the recent County history.

I had really expected to be in the workforce until am 65 I consider this to be an early death for me since all my retirement benefits will probably be over in five years, said Simon Trip, an employee with the Marshal advertising agency.

The country was running on a budget deficit, a risky move in such a period. All the major revenue generating institutions were under the threat of closure and the country suffered a cash shortage. Attempts to increase tax would ruin all recovery efforts.

The countries gross domestic product decreased annually at an alarming rate of 6 towards the end of 2008 and the beginning of 2009 compared to the previous years, a clear indication that the government had no source of cash to sustain the countrys budget.

When the gross domestic product decreases at such a rate, and the country is running on a deficit budget, there are no chance of bailing the situation out unless through external borrowing, explained Louis Randall, a Federal Reserve and state official.

An angry Bill Morgan was at the receiving end of it all when he could not refinance his mortgage, I thought that life in Orange County would be better than in South America. He was Hotelier in California, and had only worked for three years.

The closure of his home due to massive debt shows the harsh state of the economy. Although he maintains that his small hotel is no more, he still finds it reasonable to live in the area and believes that the economy will soon recover.

Mr. Bill Morgan also says that several people in the county have had their homes foreclosed due to mortgage related issues, Am not the only victim in this case. There are very many home owners in this county who are now homeless.

However, the situation could be even worse due to the mixed reactions from the residents of the county concerning the recovery of the economy. Majority believe that the economic crisis will end soon whereas others think otherwise.

Dr. Nora Karen, a doctor at the local county hospital insists that the Economic crisis is a temporary experience and will come to an end. I have never witnessed such a crunch in my 50 years of work but am sure it will come to pass.

Others feel that it is the end of it all and the situation is beyond correction. I dont think that the situation can be corrected at this stage. Its unimaginable that we are back to square one, said a smiling Evelyn Lewis, a primary school teacher.

The financial experts and advisors from Orange County think its the most appropriate time to come up with an effective long term recovery plan. The recovery plan wills elevate the county from bankruptcy and be part of the economys success.

The situation is not getting any better and I think its the most appropriate time to come up with an effective recovery plan. The government should cut all the unnecessary expenditures, advises John Shelton.

The 40 year old economic consultant works with the Federal bureau of labor and believes that a quick move to address the crisis can put everything under control. He insists that the government is the only institution that can change everything.

However, majority of the residents appreciate president Obamas recovery plan. The plan involves injecting cash to the major banking institutions to prevent further collapse. It will finance the banks operations.

Elizabeth carver hails the presidents action, the presidents recovery plan is very well intended. It will save our banks at least for now. The young lady has been a banker for three years and is confident that that is the only way out.

Injecting cash into the banking system is a major economic boost. The treasury has set aside over 600 billion to revive the most affected financial institutions like. This was the reassurance statement from Robert Muller, the FBI director at the county hall.

That was not the end of the world for the crisis victims. Most of the have started some activities that will help them get back on their feet. They believe that the situation is just a passing cyclone which turns every upside down, but ends

It was a hard hit but we have to move on. Even after the crisis am still alive, and I have to take care of my family. I have started something small to keep me moving, says Milley Walker.

Homework Assignments Web Analytics, Certificate Program

Chapter 1
Re-read the StuHub article given to you in class.  Is this an example of an E-Commerce Site, a E-Media Site or a E-Market and explain why  Link  HYPERLINK httpwww.emarketingandcommerce.comarticleticket-successhttpwww.emarketingandcommerce.comarticleticket-success

StubHub is an E-Market because the website serves only as an intermediary for the customers. Instead of selling products directly to customers, it gets the buyers and sellers meet at a global platform.

List three ways StubHub can utilize their customer data to help them be more effective in their marketing strategies.  Be prepared to discuss in class.

Data Mining
Business IntelligenceData Warehouses

Web Analytics
(helps decide on Critical Success Factors. Also plays a big role in SWOT(strengths, weaknesses, opportunities, threats) Analysis)

Chapter 2
Are the words web crawler, robot and spider all referring to the same thing
Yes
What is the name of the web crawler for the ask jeeves search engine
The Teoma crawler
What is the name of the search engine that uses slurp as their robot
Yahoo
What is the name of the robot for MSN
MSNBot
If you wanted to exclude the MSN robot from indexing a particular page of your website how would you do this and what would the code look like
Setup an exclusion in the HTML file as follows

META NAMErobots CONTENTnoindex
or
META NAMEMSNBot CONTENTnoindex

this code should be placed in the head section of the web site that you would like the exclusion to take place

Chapter 3
At the initial stages of the Internet many retailers were concerned with manufacturers creating their own presence on the web like Levis.  Why was this an issue for retailers and what has changed since that time

Initially, manufacturers thought that through the Web, they could bypass the retailers and go to the customers directly. This meant that retailers will have to compete with manufacturers, too in selling to the customers. And yet, manufacturers, such as Levis, discovered that retailers are much more connected to the customers and they can get more information from the customers than they could ever do. As such, manufacturers learned the value of cooperating with retailers even with the presence of the Web.

What are the most common reasons we lose a customer via an abandon shopping cart

Not fully disclosing price
Not fully disclosing shipping costs
False sales information
Incorrect inventory status
Not giving a physical address

You have converted to a new web site.  We notice that there is an increase in the percent of our customers abandoning their carts at the stage where they are selecting the shipping details.  What are two possible causes you can thin of
The shipping costs were not disclosed fully.
The customer does not like the shipping methods in the site.

Chapter 4
Go to HYPERLINK httpwww.wikipedia.comwww.wikipedia.com and search on collaborative filtering.  This page will list companies that currently practice this technique on the web.  Who are they  Comment on one of them that you might have an experience with.  Do they appear to make good recommendations for you and why or why not

One of the sites that use collaborative filtering is Amazon.com. I have used the site several times. When I go back, I notice that it remembered the products Ive searched for and bought before and gives recommendations based on the buying patterns of people who are similar to my tastes. Some of the recommendations are goodthey are usually related to the items I purchased or the ones I am searching for.

Go to the Virginwines.com web site and visit the help section to determine all of the details regarding how it recommends wines to customers.

Explaining how recommendations work rating the wines presenting information about Virginwines and how to order the process of ordering and encouraging the customer to choose his favorite wines.

Now check out wines.com and wine.com.  Does either of these sites appear to use personal preferences or purchases to make future recommendations

Wines.com relies on personal preferences by getting information from the customer before giving recommendations.
Wine.com, in the same way, also relies on personal preferences in giving recommendations. 

Check out snooth.com.  Does this site appear to use collaborative filtering in the selection of recommendations

Snooth.com does not appear to use collaborative filtering. Instead, it relies on personal preferences of the prospective buyer.

You are conducting a cluster analysis on all names residing on your customer base.  You decide for a 2 cluster solution.  You will base the clustering on three variables  age, years of school and annual income (in thousands of dollars).  The process, as we all know, begins by selecting two customers (a.k.a. the seeds) at random from all eligible names to form the two clusters.  The customers chosen at random to form each of the clusters are customer 1,545 and customer 17,344.  Where will the cluster routine place a customer that is 28 years old, has 13 years of school and an annual income of 39M

Is the new person closer to Cluster 1
Person Cluster Centroid Diff Diff Squared
Age 28         26    2       4
School 13 years        12 years    1       1
Income 39 M       25 M   14      196
Total distance      201
Is the new person closer to Cluster 2
Person Cluster Centroid Diff Diff Squared
Age 28         34    6       36
School 13 years        13 years    0       0
Income 39 M       50 M   11      121
Total distance      157

The new person is therefore put into Cluster 2.
Chapter 5
Find another example of a DoubleClick ad for Perry to use next semester.
This is an example of a DoubleClick ad from Allure.com (  HYPERLINK httpad.doubleclick.netclickh3Dv839d830e2253635580-00146519284307-30025036944608369624861aopt3D20600sscs3D3fhttpwww.concierge.comtoolstravelagentfindermbidhouse httpad.doubleclick.netclickh3Dv839d830e2253635580-00146519284307-30025036944608369624861aopt3D20600sscs3D3fhttpwww.concierge.comtoolstravelagentfindermbidhouse
Heres the screenshot

What is the CTR for an online ad that received 1,275,320 impressions and 63,766 clicks
The CTR for this online ad is 5

Go to the IAB web site.  What are the frequency guidelines for pop-up ads
Each user should be exposed to only one pop-up ad for each visit to a website.

Chapter 6
What did the Pez dispenser have to do with the creation of ebay
Pierre Omidyar, the creator of eBay, wanted his wife Pamela to be able to trade her Pez dispenser collection with others who are interested.

In what ways could ebay mine their customer data for additional opportunities
eBay could use targeting advertising, providing notification to recruiters and bidders, spotting future trends or fads, forming networks of buyers and sellers and optimizing the timing and duration of auctions.

Chapter 7
Go to the Direct Marketing Associations official web site at www.the-dma.org and find the title code.  Does it match what you see on the top of the browser window  What are their list of keywords  Do they have too many  Do they repeat the keyword

The title code is titleDirect Marketing Association Telephone, Mail amp Internet Marketingtitle. Yes, it matches what is shown at the top of the browser window.

The list of keywords include meta namekeywords contentthe direct marketing association home, The DMA, dm, thedma, dma, marketing, marketing conferences, marketing training, marketing jobs
They have quite a few keywords. They repeat the word marketing often. 

Based on Google, would you say the Direct Marketing Association pages are well represented (indexed) and why

Based on Google.com, the DMA pages are well indexed. The first page of the SERP lists the heading of the pages of the DMA website. In addition to that, Google indicates that there are 3,680 pages indexed by Google for the DMA website.

Based on Google, would you say the Direct Marketing Association pages have many links pointing to them and as such would be favored by the search engines  As a result of your answer here would they be considered a good example of an authority web site

Google reports that there are 1,090 sites that link to DMA. This is a good number although it could be higher if the site were to be considered as an authority site. Yahoo, on the other hand, reports that there are 246,684 pages linking to the site. This is a huge number and that means that the DMA site is an authority website. Heres the screenshot from Yahoo.

Your boss has decided that the home page of your brand new company web site will be flash and image heavy.  What things can you do to the site to help ensure, despite the fact that it will be flash heavy, that (a) you get found and indexed and (b) once you are found you get the best possible organic ranking

Although the boss wants a flash and image heavy website, I will advise against it but rather use a combination of text, flash and image. If he insists on flash and images, then we will need to maximize the use of meta tags and keywords as well as the page text to ensure that the site is found and indexed. To get the best possible organic ranking, the site will need good and legitimate link-building strategies, which will help its position in the search engine results and drive more organic traffic. More inbound links will mean better ranking in the SERPs.

Download the Google toolbar on your own PC and compare the rank of Orbitz.com to Travelocity.com.  Which is higher
Orbitz.com has a Pagerank of 7 while Travelocity also has 7.

Chapter 8
If you have 9 clicks on a keyword and the value per click is US0, should you reduce or increase the CPC for the keyword
Reduce the CPC for the keyword.
Which keyword matching option should an advertiser use to keep an ad from showing on certain keywords
Negative matching option
The more (general or specific) a keyword, the more potential traffic it will generate for your ad
SPECIFIC
When writing your PPC ad, you are advised to including a call to action in the ad text.  What are some examples of call to actions words you can use
Click here,  Go to the site now Take advantage of this offer Grab a copy of this report
True or False  You should include keywords in your PPC ad text
TRUE
Please do the Womens Golf Project Case Study found at the end of the Chapter 8 deck.

Chapter 9
Using Alexa do a 6 month traffic report for Orbitz.com, Travelocity.com and Expedia.com using Alexa   Who is the leader in terms of traffic on the web Do you also see seasonal variations in the traffic and does it make sense
The leader in terms of traffic is Expedia.com. Traffic varies within months but on the whole, the traffic kept increasing, at least for Expedia, as the end July draws near.

Using Alexa determine how many sites are linked into Amazon.com.  What are some of the top sites linking in
283,317 sites are linking to Amazon.com. Some of the top sites linking in include YouTube, Google, wretch.cc and Wikipedia.

Using Alexa compare Harvard University and Princeton University on key metrics such as page views, visitors and time spent on site.
On all frontspage views, visitors and time spent on site, Harvard University is on top of Princeton University.

Use the Seo Spider Simulator for the Blair Catalog(httpwww.blair.comhome.jsp) web site we analyzed in Chapter 7.  Make an assessment of the results.  What to you make of their crawable text, link anchor text, meta description tag, keyword list, etc. 
Blair Catalog has a good Page Title in that it uses the keywords it is optimizing for. Meta Description used is also seen by the spiders. But the META keywords used are sparse and could have included more relevant keywords.

Chapter 10
Fill in all missing values in the tables found on slides 21 and 22of the Chapter 10 deck as shown below.  Interpret the lift values obtained.  What do they mean

RuleConfidenceIf A then B55.6If A then C44.4If B then A58.8If B then C35.3If C then A50.0 If C then B37.5
RuleConfidenceExpectedLift over ExpectedIf A then B55.642.5031If A then C44.44011If B then A58.84513.8If B then C35.340-4.7If C then A50.0455If C then B37.542.5-5
If a customer buys the product A, then he is likely to buy B. The same is true for product C. But if product B is bought, product A may also be bought by the customer. Product C, however, is less likely to be bought together with product B.

Chapter 11
You are a B-to-B marketer.  Which is better  (a) 25,000 emails sent, 10 click-through rate, 20 percent registration rate or (b) 25,000 emails sent, 15 click-through rate, 10 registration rate
The first one (a) is better because at the end of the campaign, more people registered, compared to the second example.

You conduct the following two e-mail tests.  What did we learn from this test

EMBED Excel.Sheet.8

We learned the Subject Line Copy 2 is able to appeal to the readers more than the first one.
You conduct the following two e-mail tests.  What did we learn from this test
EMBED Excel.Sheet.8

This means that Landing Page 2 is slightly more effective in getting orders from customers. Therefore, it may be better to use the second one.

You conduct the following three subject line tests.  Comment on your next steps.

Test 1  Subject Line A, Open Rate  66, CTR Rate  6, Conversion Rate  55
Test 2  Subject Line B, Open Rate  43, CTR Rate  7, Conversion Rate  60
Test 3  Subject Line C, Open Rate  75, CTR Rate  5.5, Conversion Rate  50

The next steps would be to further analyze the open rate and look at the emails that bounced. Both the CTR rate and the conversion rate will be looked into. Trouble areas will be analyzed such as the accuracy and relevance of the email list, the email copy and the landing pages. Further testing will then be done if changes were implemented.

Chapter 12
You conduct a new banner ad headline test and want to determine if it has a significantly higher click through rate.  The results of the test are below.   Assuming no cost differential for the test, would you change to the new banner ad

Yes, I will change for the new banner ad. The 0.4 difference will be significant if the traffic becomes significantly higher.

Your current banner ad yields a response rate of .15.  You are about to conduct a new design test that costs the same as your current control format.  What are the minimum sample sizes you recommend for the test and control panels to ensure you will be able to read at least a 10 lift as significant
The sample sizes should be at least 320,000 impressions.

Chapter 13
Read the logfile below and answer following questions

258.183.32.227  Jason (07Jul2006202011 -0700) GETindex.php HTTP1.0 200 110

a.Whats the format of this logfile
This logfile is in NCSA Common Log Format
b. Whats this clients IP address
258.183.32.227
c. Whats his status code
Status code is 200
The following logfilecomes from Drake Direct. Read it and answer the following questions.

6-07-04 133213 24.91.110.0 - 66.51.167.85 80 GET index.cfm - 200 6644 518
Mozilla4.0(compatibleMSIE6.0WindowsNT5.1SV1.NETCLR1.
1.4322) - HYPERLINK httpwww.google.comsearchsourceidnavclientieUTF- t _blankhttpwww.google.comsearchsourceidnavclientieUTF-
8rlsDELA,DELA2006-04,DELAenqdatabasemarketingconsulting

a. Whats the format of this logfile
This logfile is in the W3C Extended Log Format
b. Whats the url of the page the user was last visiting before they linked to Drake Direct web site
Its HYPERLINK httpwww.google.comsearchsourceidnavclientieUTF- t _blankhttpwww.google.comsearchsourceidnavclientieUTF-
8rlsDELA,DELA2006-04,DELAenqdatabasemarketingconsulting, a search engine result page from Google
c. Whats the keyword used by this visitor to hit our website
Database marketing consulting

 How does Google Analytics Differ from Clicktracks in terms of analyzing customer browsing behavior

Clicktracks analyzes the click density of the page, identifying which links are being clicked as well as the number of clicks exiting off the website. Google Analytics on the other hand, measures the number of absolute unique visitors in the page. Google Analytics also provides information as to how long the visitor stayed in the site, where they came from before visiting the site and which pages of the site they visited.

Race Does it continue to flow as scientific fact

This paper seeks to portray about the increasing knowledge of human genetics that has affected existing race. Race is not a one-time construct or an artifact of earlier centuries. Instead, it is incessantly recreated and is being reworked today advocating its dynamic version for continuing use as a basic tool of societal stratification. The hypothesis of modal materialism is exemplified through a contemplation of the discussion of race and genetics as it was re-circulated and adapted in 2005 and 2006 by periodicals in the journal Science.

The individuals who are inclined to religion have always refuted materialism. Our knowledge of matter has not only augmented, it has also been modified so fully that there is no more explanation for condemning of materialism on religious grounds. In this paper, scientific racismis talked about which indicates the modern and historical scientific hypotheses that take upanthropology(particularlyphysical anthropology),anthropometry,craniometry, and other subjects, in producing anthropologictypologiessustaining the categorization of human populations into physically distinct human races.

Existing idealist and materialist hypotheses of rhetoric fail to account for the repeated flow and recirculation of racism as a scientific discussion. An alternative hypothesis of modal materialism deals with this problem by advocating that the properties of all individuals are comprised of 3 distinguishable types of matter  the physical, the biological, and the symbolic. An adequately flourishing and lively conceptualization of human activity requires consideration of the communication of all 3 modes theoretically and in reality. On September 9, 2005, science writer Nicholas Wade published an article in the New York Times which verified the invention of a version of a genetic related to improved brain size. This had been invented to circulate differently across the sphere. According to him, approximately seventy percent of individuals in European and East Asian populations bear this allele of the genetic material. However, it is much uncommon in the majority of sub-Saharan Africans.

The supposition of the research was that it discovered a genotype that predisposed individuals. This genotype was derived from comparatively recent African ancestry. This ancestry was seen to be less intelligent in comparison to individuals from other parts of the world. More than a few groups of white-dominated countries rapidly carried out experiments to support the individuals having the stigmatized version of the genetic material. These individuals had either lower Intelligence Quotient (IQ) or undersized brain in comparison to those with the version found more often outside of Africa. These study efforts swiftly and generally dishonored Lahns assertion of a genetic association between race and intelligence. However, the pessimistic findings of this research were overall expected in various scientific and historical arguments, raising noteworthy questions as to why Lahns studies were circulated in the first place. The argument here is that it was not a series of information about the genetics of intelligence in various racialized organizations that led to the publication of the Science or New York Times articles. However, it was rather the expression of science that failed to consist of the material consequences of personified discursive matter (Condit, 383-384).

At the hypothetical level, this is to debate that a clarification based on idealist hypotheses of knowledge is inadequate to justify the emergence of the articles (mentioned above), each of which symbolizes itself as scientific information. Simultaneously, however, elucidations based on up-to-date materialist hypotheses of discussion are equally inadequate because they treat discussion reductively. It is considered to be better than non-discursive physical matter. In short, whether motivated by idealist or materialist assumptions, modern hypotheses of knowledge fail to articulate the effects of the characteristic arrangements of discursive issue. It is because contemporary theories run through both biological organizations and other media (Condit, 384).

A discussion of race has surged among the individuals born in Europe, who began increasingly to go around the sphere from the 15th century onward. This discussion was satisfying to a lot of Europeans since it raised their status (characteristically and economically). It proficiently served as a self-validation of the force applied to overcome and enchain other groups of human beings. It did not intimidate the termination of social order among their personal genealogically and historically represented group (Condit, 389).

The position of science in society at present remains rooted in the declaration that only the practices of science can provide us the access to the facts of the material realm. This is because science is detached from immaterial disagreement and political opinion. Anything that intimidates this binary hierarchy must be mended, or the venture of science (incorporating both its organizations and the position of the bodies of its practitioners) is intimidated. Such a threat prowled in the encouragement of an obviously false scientific resistance of racial hierarchy by Science (the top journal of the American Association for the Advancement of Science). Particularly in view of the multiple disconfirmations, these articles could easily be taken by the adversaries of science (bodies and their organizations who have something to achieve from refuting science its unique social place) as an evident paradigm of how science is merely debate stimulated by interest. To respond to this hazard, however, science could not simply provide scientific evidence. It had to step outside of those binaries so as to protect them (Condit, 401-402 Jardine).

Humanists or post-humanists (Condit, 2008, p. 402) have fought back recently to arrange the insinuations of fundamentally discursive onto-epistemologies with the intention to make an improved world. Unlike the advocate, the scholar should not take for granted the luxury of presuming that the world is by now fully recognized and should not think that the best strategy is already in use. It is the job of the scholar (scientist or humanist) to look for what we have not yet perceived and to discover improved courses of action. What several humanistic scholars have long recognized, and nearly all scientists have yet failed to identify, is that principles and interests cannot be stationary in the persuasion towards understanding. It is because they are intrinsic to the materiality of lingo in which knowledge must be erected. They have material consequences on any exploration for understanding, knowledge, or fact. Only after identifying this materiality a scientist or humanist can correct the partialities in the languages. While the experimental technique can proclaim that a given theory is false, this is an inadequate guard against unfairness, as revealed by the empirical evidence on race in science. The experimental technique does not, in reality, wipe out the consequences of the huge body of scientific examinations that do not consider the form of hypothesis-driven experimentations nor can it rectify the interpretive stage of either experimental or observational science, which is inevitably linguistic.

A modal materialism  may develop the image of both humanists and scientists by identifying rather than obliterating all the various kinds of matter that are at play when there is movement in human bodies like theirs. Gravity, sex, and gender  all these do not function on similar system. Lessening each to the other is punitive hubris. Physical acts, biological tendencies, and linguistic formations all add their bit to our activities, and the 3 interact in astounding ways. Discussion succeeds some pride of place since human beings profoundly achieve knowledge via language. However, what we make out or comprehend is not only a product of any one type of matter, but an outcome of the force of discussion in particular relations with the other powers of the universe (Condit, 402-403 Haldane and Burdon).

Career and Learning Goals

My ultimate career goal is to work as a school psychologist in either middle school, high school or primary school, and to achieve my objective I must first complete my masters degree in psychology at University of Phoenix as indicated by the Bureau of Labor Statistics (2009), school psychologists in most states are required to have a specialist degree but some states recognize a masters degree thus it is my intention to complete my masters degree in 18 months and obtain work as a school psychologist while continuing to undertake further study perhaps I will study within a specialist Ed.S degree in school psychology, which requires a further two years study, and a one year internship, which I could accomplish at my place of then current employment.

While studying COM505 Communication Skills for Graduates at University of Phoenix, I discovered a new area of knowledge related to learning styles and how personality factors influence career choices. In light of these findings, and because I have already decided on my career path, I will not be using the knowledge pertaining to my personality and learning styles as a means of determining a career.  My objective within this paper therefore, is to determine why I have chosen the particular career path I have in other words, whether my personality and learning styles have led me down this particular route.

On completion of the Multiple Pathways to Learning Questionnaire (Carter, Kravits, Bishop  Block, 2007, p. 41), I determined that my strongest intelligence in terms of current development is intrapersonal (ability to understand self and be self aware) and my second is interpersonal (ability to connect, motivate and cooperate with others). When matched with suggested majors and career paths I find that a major in psychology is an option for both intelligences and is also suggested as a career option in relation to intrapersonal intelligence. Related career options such as a social worker, a counselor and a teacher pertain to interpersonal intelligences. Discoveries therefore, appear to validate to some degree why I am so passionate about a career involving psychology and the behavior of children.

On completion of the Personality Spectrum (Carter et al. 2007, p. 46), results indicate that I am a thinker and a giver, which again seems to support the attributes required for my chosen career. It will be my responsibility as a school psychologist, to deal with behavioral and learning problems that students may encounter and to assist teachers with the classroom management strategies. I will also need to assist parents with their parenting strategies, so it will be necessary to work together with teachers, parents and other school staff to generate and sustain a secure, wholesome and encouraging learning environment for every student, including, the talented, gifted, and those with both physical and learning disabilities (Bureau of Labor Statistics, 2009). The attributes of a thinker and giver are appropriate therefore for a career as a school psychologist.

Prior to embarking on my career in psychology however, I must first succeed in the masters of psychology, and to best do this I need to consider the learning styles and strategies that are attributed to my personality. Study techniques best suited to people possessing strong intrapersonal and interpersonal intelligences include a quiet environment wherein keeping a journal, reflection of information, group study and discussion are effective, as too is tutoring somebody else, re-writing notes and outlining chapters (Carter et al, 2007). Study techniques best suited to thinker and giver personality types include reflection, independent learning, teaching others and group study they also include problem-solving and new approaches to issues (Carter et al, 2007). The specific strengths pertaining to my personality type and learning styles all point in the direction of the career I have already chosen.

Based on my discoveries discussed above, together with adult learning theory I propose to further develop my learning strategies, time and stress management skills and techniques to ensure optimal learning of course information. As I already know that early morning and late afternoon are my best times to study, I will plan to use the early morning hours to best accommodate my thinker personality the environment will be quiet giving me the opportunity to revise and consolidate my readings and lecture notes and to prepare assignments. Adult learning theory addresses the issues of learning being directed by a person themselves, together with reflection (Corley, 2008), both of which are my strengths as a student and the optimal time to concentrate on both is between five and nine in the morning, when I find I can think more critically and best able to resolve problems. In the late afternoon I can then address the giver component of my personality by taking the opportunity of working with peers, and undertaking any team commitments required by the program. Working independently and working as part of a team helps me to organize and direct my thoughts and helps me to learn better because rather than relying only on my own experiences I can use those of others to solve problems and difficult situations (Corley, 2008). Also working with others provides opportunities to question different ideas and consider multiple opinions and beliefs, thus assisting in transformational learning (Mezirow, 2000).

Additional planning of my time in terms of the number of hours I may waste during the day is also a short-term goal I will try to use the time I spend travelling or waiting in train lines, for example, to see if I can better use that time to do some reading or revision (Wetzel, 2009). I know this will not be easy but I consider it important that I try, to improve my commitment, organization and motivation (Wetzel, 2009).

As a student and later as a psychologist, I need to be emotionally secure, mature, and able to deal with people in a sensitive, compassionate way. I need to be an effective listener with good communication skills, and I need to lead and inspire others. All are particularly important qualities for effective counseling (Bureau of Labor Statistics, 2009). Independent work and teamwork are integral to my study and my chosen career as a school psychologist, as too is patience and resolve thus it is vital that I learn and implement techniques or strategies to minimize stress in my life, both in study and work.
Using effective techniques to manage stress will help me cope with any anxieties I may encounter in all facets of my life, and I believe the best means of doing this is to ensure I assign equal importance to the various components of my life and not let one area overshadow another (Wetzel, 2009). Apart from time management skills already discussed I will try to react appropriately to any situation and take things as they come in my stride and not take unimportant issues or small setbacks too seriously (Wetzel, 2009) adaptability, a sense of humor and unbiased views will help assuage any unconstructive or cynical thoughts or feelings that may influence my thinking, so I will try to keep my mind alert at all times (Wetzel, 2009). I will also try to accept or consider the opinions of my teachers and peers rather than dismiss them too readily. Other strategies that help reduction of stress, however, are maintaining a positive attitude, allowing plenty of time in readiness for tests, keeping myself active and not leaving any task to the last minutes (Wetzel, 2009). Preparing an inventory of tasks that need to be finished, putting them in order in accordance with urgency and then dealing with each in order will also help minimize stress and help me to achieve my goals in life  both short and long term (Wetzel, 2009).

Knowledge of different personality and learning styles, together with adult learning theories help me to focus on specific strategies that best help me to learn I realize that surveys on learning styles and personality types are only a tool that can help me understand and better acknowledge myself in terms of my personality and ways in which I learn best. They are a means by which I can best capitalize on my attributes and work on, and further develop my weaknesses. Specific strengths pertaining to my personality type and learning styles however, all point in the direction of the career I have already chosen.

freedom of expression and sedition paper

THE SEDITION ACT
The Sedition act of 1798 allowed that anyone found guilty of making false statement with the intent to oppose the federal government, or to disregard sedition within the United States was punishable (Ragsdale, 2005). The English and the American courts had used a collection of court precedents and traditions to prosecute individuals for this kind of sedition libel rather than acts of a legislature. The collection of precedents and traditions included drastic penalties for even any general criticism of the government.

However, the federal courts were doubted that they had jurisdiction over common law crimes, with this, the Sedition Act provided the statutory authority for federal prosecution of sedition libel. The act incorporated recent liberalizations in American and English practices, such as permitting the truth as a defense and allowing juries to determine whether the law properly applied to the case. However, Federalist argued that the act aimed at Republican printers who had been most critical of the Adams administration.
 
Between 1798 and 1801, in the midst of the threat of war with France, at least twenty-six individuals were prosecuted in U.S. federal courts on charges of publishing false information or speaking in public with the intent to undermine support for the Federal Government. The accused included editors of the most influential opposition newspaper in the nation. These prosecutions under the sedition act of 1798 provoked debates on the meaning of a free press and the rights of the political opposition.
   
The expiration of the Sedition Act on March 3, 1801, failed to settle questions about the legal limits of political speech and the right of the political opposition to criticize officeholders and the government. When Republicans became the object of content in the  newspaper attacks during the following decade, some of them were willing to prosecute Federalist editors for seditious libel. President Thomas Jefferson, stung by relentless personal criticism, suggested that selected prosecutions in the state courts would help to temper the partisan press. The state prosecutions, however, remained relatively infrequent and largely ineffective in slowing the development of a partisan press (Carole  Bos, 2001)
   
Although seditious libel prosecutions of partisan newspapers would not entirely disappear until the 1830s, more and more Americans accepted the right of the political opposition to criticize the government. A new political culture based on widening rights awareness, broader citizen participation, and greater competition for votes made older notions of seditious libel unworkable and irrelevant.
   
On May 16, 1918 the sedition act, which was an amendment to the Espionage Act, was passed, making it a crime to attempt or obstruct the military recruiting service for the First World War. The new provision of the Espionage law substantially tightened the section on expression by adding language effectively thus preventing anyone from interfering with the operation of the military recruitment of the united states in any way.  It was criminal offense to utter, print, write, or publish disloyal or use a language that could incite people against the federal government, or any intention to cause contempt of, or scorn for, the federal government, the Constitution, the flag or the uniform of the armed forces (Ragsdale, 2005).
   
Penalties for violation of the law were imprisonment for as long as 20 years or a fine of 10,000 or both. Approximately 2,000 people were prosecuted under these espionage and sedition laws, and nearly 900 were convicted. Persons who found themselves in the governments dragnet were usually aliens, radicals, publishers of foreign-language publications and other persons who opposed the war. Free speech in America, guaranteed by the first amendment to the countrys constitution, was soon put to test (Carole  Bos, 2001).

Jacob Abrams case
Jacob Abrams against United States case was during the time while America intervening into the Russian Revolution. The case involved the 1918 amendment to the Espionage Act of 1917, which made it a criminal offense to criticize the U.S. Federal Government. The case was overturned during the Vietnam War Era in Brandenburg against Ohio.  The decision was based on Holmes argument of clear and present danger (Carole  Bos, 2001).
 
Holmess dissent in the Abrams case was viewed as the beginning of the Supreme Courts concern with speech as a key right in the democratic society. In 1918, Jacob Abrams and three other defendants were charged with printing an anti-war pamphlet, violating the Espionage and Sedition Acts. According to the opinion of the court, Abrams and the others advocated a strike in munitions production and the violent overthrow of the Government. Their arrest and convictions were part of a broad dragnet aimed at radicals, and especially immigrants. In the name of wartime national security, constitutional protections were simply scrapped.

Although Abrams and his co-defendants lost the case, Holmess broad argument for free speech regained its place in American culture, stronger than before. In their defense, Holmes opinion was that Abrams and others should not be viewed as criminals due to their writings. He argued that if in the event the threat poses no clear and present danger, the best place to dismiss dangerous or disagreeable ideas is in the market place of ideas.  Persuasion is more persistent than imprisoning people with dangerous and disagreeable ideas (Carole  Bos, 2001). He also said that there was no enough evidence to promote danger and hinder the success of the government. Now nobody can suppose that the surreptitious publishing of a silly leaflet by an unknown man, without more, would present any immediate danger that its opinions would hinder the success of the government arms or have any appreciable tendency to do so (Ragsdale, 2005).

He continued to say, Advocacy of a general strike do urge curtailment of production of things necessary to the prosecution of the war within the meaning of the Act of 1917. But to make the conduct criminal that statute requires that it should be with intent by such curtailment to cripple or hinder the United States in the persecution of the war. He argued that the first amendment should protect Abrams freedom of speech. Although it was argued that the Espionage Act was unconstitutional and in conflict with the First Amendment, it was argued briefly and Abrams were found guilty by the original court.

Schenck 1919 case
Schenck and his fellow socialist had viewed the new Selective Act unconstitutional discussed their opinions, and concluded that drafting someone into the military was against the 13th amendment to the united states constitution on involuntary servitude. They prepared leaflets about the draft, which criticized the law and distributed them. Scheck was arrested and charged under the Espionage Act for conspiring to cause insubordination in the armed forces and obstructing the governments efforts to recruit and enlist troops to fight the war (Carole  Bos, 2001).

Charles Schencks case led to the Supreme Courts first decision on the issue of free speech. Holmes, whom many lawyers consider one of the finest jurists in American history, wrote the high courts unanimous opinion. This case concerns the First Amendment protection of Freedom of Speech, the case led to the Supreme Courts first decision on issue of free speech. Holmes wrote the decision using thought provoking phrases that many marveled at in the court. The decision upheld the convictions of Schenck and another defendant for violation of the Espionage Act. The defendants had been convicted of conspiring to obstruct the recruiting and enlistment services of the United States. The most famous phrases that come from this case state that protection of free speech does not include falsely shouting fire in a theatre.... Holmes also wrote that the real question comes down to whether the words spoken present a clear and present danger... (Carole  Bos, 2001).

The justices upheld Schencks conviction. In the courts ruling, it was said that in times of war , the government may pass laws which restricts action that are not restricted in time of peace. However, Holmes in Schenck defense and said, The most stringent protection of free speech would not protect a man in falsely shouting fire in a theatre and causing a panic he argued that unless there is real fire, a person could not shout fire in a crowded theater (Carole  Bos, 2001). Holmes tried to argue when a speech may be acceptable and when it may not be. It was proofed that the leaflets did not prevent induction of any one in the military but the court upheld Schencks conviction because the leaflets could have caused such an action.

Giltlows case 1925
The Supreme Court first applied the Bill of Rights to the states in 1925 in the Gitlow
Case. Benjamin Gitlow was a Socialist Party member who had been convicted of writing
several revolutionary pamphlets advocating violent overthrow of the government (Mamerweb, 2003). He was thus charged with violation of New Yorks Criminal Anarchy Act. His attorneys argued that the New York law violated Gitlows First Amendment freedom of  speech. They contended that the due process clause of the 14th Amendment protected a citizens freedom of speech from state laws as well as national law.

While upholding Gitlows conviction, the Supreme Court ruled for the first time that the First Amendment on freedoms of speech and press are among the fundamental personal rights and liberties protected by the due process clause of the Fourteenth Amendment from impairment by the States. This marked the case to have the first step in the judicial development of selective incorporation to note that the states were not completely free to limit political expression and also it was the first case to offer protection of civil liberties from infringement by states (Carole  Bos, 2001).

The Supreme Court did not say in the Gitlow decision that all the protections of the Bill
of Rights applied to the states. However, the majority of justices did agree that at least some of these rights limited the powers of state and local governments. Following this landmark decision, the Supreme Court on a case-by-case basis applied most of the guarantees of the Bill of Rights to the states. When the last of these cases was decided in 1969, the Supreme Court had created what amounted to a second bill of rights limiting the actions of state governments just as the original Bill of Rights had limited the national government (Mamerweb, 2003).

Creative Commons on Journalistic Information in Internet

In the recent years, intellectual property lawyers have been put on the task of dealing with the influence of internet on copyright (Weinstein  Wild, 2005). Traditionally, copyright licences are applied on individuals work as a way of protecting a persons intellectual property. This meant that an individuals work could not be reproduced without the authors permission whether for personal or commercial purposes (Broussard, 2007). A breach of copyright is subject to persecution under the copyright laws.

However, a lot has changed now as technology advances. The internet has formed a basis into which new creations regarding licensing has come into place. Today, there is the Creative Commons abbreviated CC, and introduced by Lawrence Lessig, in which various kinds of licences are given and only some rights are reserved for the author or artist, depending on the licence. Similarly, there is copyleft, a twisted description of copyright, introduced by Richard Stallman, and offers licences in which the authors or artists works can be copied or reproduced by the users, and under a similar licence (Jones, 2003). Then, there is also public domain in which all material is freely available to the users, as there is no permission required. As expected, such innovations have brought controversies regarding intellectual property rights.  The supporters welcome the aspect of free software because they see it as a deliberation from the strict copyright laws (Gruen, 2005). On the other hand, critics are concerned about the protection of intellectual property and question the credibility of Creative Commons and Copyleft in rewarding original work. Nevertheless, many web pages in the internet are using the free software licences such as the Creative Commons and Copyleft, and users can freely share pictures, videos, stories and so on (Malcom, 2008).

The purpose of this review is to analyze the different kinds of licences present in todays web pages. Various literatures will be studied for the purpose of comparing and contrasting the information about these licences. Importantly, the works of conspicuous authors on licence issues in the internet will be critically examined, and their biographies given. The review examines the issues behind these licences especially on their impact on journalistic information in the internet.

Internet licences deviating from copyright
According to Broussard (2007), the internet is a resourceful information tool but at the same time it has contributed to rampant lawlessness especially on the infringement of copyright in which unauthorized distribution and copying of other peoples content take place (Hong, McLaughlin, Pryor, Beaudoin,  Grabowicz, 2005).  Broussard (2007) credits movements like the Creative Commons and Copyleft for coming up to try and mitigate infringement of these rights through creating legal channels of which these information can be copied or distributed. Marandola (2005) also agrees and implies that Creative Commons is the first attempt to provide a legal framework that is valid for open access. 
Creative Commons (CC)

History and definition
Creative Commons was founded by Lawrence Lessig, James Boyle, Michael Carroll, Eric Salitzman, Hal Abelson, and Eric Eldred in 2001, while the first set of licences were issued in 2002 (creative commons).  Creative Commons is a non-profit organization whose headquarter is in San Francisco in the Californian state of the U.S. This started in the Harvard Law School and later shifted to Stanford Law School. Creative Commons is an intermediary between copyright and public domain in which various kinds of licences are provided to warrant different degrees of protection for intellectual property. The Creative Commons logo is made up of the abbreviation cc which is circled, and the slogan for the licensing organization is some rights reserved (Broussard, 2007). The focus of the organization is to expand flexible copyright that is seen as reasonable. So far the organization offers six kinds of licences, and is devoted to expand the creative works range, making it for available for other users for the purpose of sharing, and building upon the work legally.

Regions where Creative Commons licences are used
The initial modelling of the Creative Commons in terms of the role, work description and purpose was tailored to meet the requirement of the legal system of the U.S. because this is where the organization was launched. However, as the internet is a virtual place that connects people from various regions of the world, the company is revising the intellectual property rights of other countries for the purpose of creating compatibility with the laws of other countries as well. This is being done by the Creative Commons international and so far, by May 2010, the licences could be accessed in 52 jurisdictions as the project focuses on drifting laws for other jurisdictions (Creative Commons).

The Creative Commons Licences
The licences under Creative Commons operate under four major conditions first, that there needs to be attribution (BY) where the original author or composer is accredited (Marandola, 2005). Second, there is the non- commercial (NC) condition where the work produced should not be availed for commercial purposes. Third, there is the no derivatives condition (ND) where it is only the original work and not the derivatives which are allowed. Fourth, there is the share alike condition which allows derivative works as long as they are under the same licence condition as the original work. Six kinds of licences are available free of charge to the public under Creative Commons. By applying the conditions of the Creative Commons licences, the six licences are available as follows-First, there is Attribution licence (CC-BY) which expects the owner of the original work to allow others to copy, share, display, or act on the owners work, and the derivatives upon the work, but on the condition that they accredit the owner of the original work. Second, there is Attribution Non-Commercial licence (CC-BY-NC) in which the owner lets other people copy, share, display, or act on the work, and the derivatives based upon it, but for purposes that are strictly non-commercial. Third, the Attribution No Derivative licence (CC-BY-ND), expects the owner to let other people copy, share, display, or act upon the original work, but not on the derivative works. Fourth, Attribution Share Alike licence (CC-BY-SA) expects the owner to allow others to distribute or share the derivative works but only under a licence that is identical to the licence that govern the original work. The other two licences operate under combined conditions of the Creative Commons licences. These are-fifth, Attribution Non-Commercial Share Alike licence (CC-BY-NC-SA) which lets others use, modify, or build upon the original work but for non-commercial purposes, and the author must be credited. This also applies to the derivatives which must also be produced non-commercially. Sixth the Attribution Non-Commercial No Derivatives licence (CC-BY-NC-ND) which is the most restrictive licence as far as redistribution of work is concerned (Broussard (2007). The licence allows other people to download and share works but as long as they mention as well as link back to the author.

 Other than the abbreviations there are four symbols to represent the conditions of each of the licences. The licences allow the creators-who can be authors, musicians or artists-to communicate to the users who will access their work, on which rights they wish to reserve and on which rights the creators wish to waive for the benefit of the users, or other creators. Therefore as compared to Copyright, Creative Commons as a copyright model appears to be more flexible. Despite the first set of licences being issued in December, 2002, the organization had given around 130 million works under its licences by 2008. As of the current terms, all the Creative Commons licences allow the basic right of redistributing the  work of the creator so long a it is for non-commercial purposes and non-modified.  The options of non-commercial and non derivatives automatically grants the work a non free status.
There are also additional options for Creative Commons such as the No rights Reserved abbreviated as CCO. Creative Commons also has three licences that are available for software, and these are the CC GNU GPL licence, BSD licence and CC GNU LGPL licence.

Works available under the Creative Commons Licence
There is a growing list of work that operates under the Creative Commons licence and the list is growing. Journalism content sharing, which had earlier been guided by very restrictive copyright regulations, is also paving way for the licences of the Creative Commons. Geach, (2009) analyses the situation in Europe in which adoption of a Creative Commons licence can be considered to enhance innovations in the audiovisual media sector. Some broadcasting concerning the Israel Gaza conflict on Al Jazeera was distributed under the Creative Commons Attribution 3.0., licence in 2009, January 13 (Garfield  Scott, 2010). Formal publications such as the Public library of Science, Sino-Platonic Papers, and Proceedings of Science are licensed under the Creative Commons. In Portals, archives, and aggregations, there is Flickr, deviantArt, Newsgrounds, Ourmedia, Internet Archive, ccMixter, and Citizendium among others. Government websites such as the US White House uses the Creative Commons licences for the contents that are not available in the public domain. Other government websites include the Russian Federation President. In journalism, the 20 minutes newspaper, lifestyle magazine, Blast Magazine, Biopact, Progressie tV and radio news and program, Democracy Now, and Crocodyl are also licensed under Creative Commons. Publishing companies like Immedium Press, web applications like Flash Gallery, and Flash MP3 player are also under the CC licences. Others include social, music and fun sites like Aupatu, Meneame, Digg, Youtube, Jamengo, and Vimeo (Creative Commons).

Reasons for supporting Creative Commons Licences
Despite a change of tradition from the usual copyright model of licensing, Creative Commons has still managed to get quite a number of supporters and creators who are willing to share their work under the Creative Commons licences (Bargfrede  Mark, 2009). First of all, the content creators believe that they are able to be in charge of how they choose to share their intellectual property through selecting the kind of licence that they wish to choose for their work. Another reason for supporting the model is because of the flexible regulations as compared to the model of copyright. This is especially favourable to the users of information who are likely to be faced with fewer or no legal issues that come along with the breaching of intellectual property rights. In the past there have been cases of some journalists being sued under copyright laws for illegally building on the works of others without granting them credit. However, with Creative Commons these episodes may reduce because the user has a wide variety of options from which to analyze on which the best is licensing model that they can use for distributing or copying the work.  Moreover, some supporters view the Creative Commons movement as a new answer to the intellectual property of the information age in which the role of the commons has been thought over. . Broussard (2007) appreciates the new licensing tools because the author believes that internet problems are growing faster than the political system can handle, and thus these tools provide an alternative to handling copyright infringements. Creative Commons not only issue licenses to those who want to share their work under the Creative Commons terms and conditions, but also provide legal, institutional, and practical support for the individuals or groups of people, or organizations willing to interact, experiment and communicate more freely with  culture. Creative Commons is dedicated to working for the purpose of countering what the organization believes is a culture of restrictive permission, yet in this information age, sharing of information improves interaction and encourages upbringing of other talents. Lawrence Lessig (2004) the accredited founder of Creative Commons termed the Creative Commons movement as a place for freemix culture.  This is because the culture is presented by creators who are able to sort the permission of other powerful or outstanding creators, or creators from the recent works with the purpose of doing their own creations, and of which they can also subject to the licences depending on how they would want the information shared (Ronchi, 2009). The culture mix is displayed in such a way that the modern culture becomes dominated by classic content. In this way, culture is maintained, strengthened and preserved as a result of sharing the works. As years advance, some people believe that the past culture can still be maintain at vibrant levels as favourite past time stories, cinemas, songs or movies can continually be shared through time. This is therefore another motivator for some creators to share intellectual property under the Creative Commons licences. 

Reasons for criticizing Creative Commons
On the other hand, the society is not wholly acceptable to the new intellectual property rights licences, as the Creative Commons has also had a share of criticisms and controversies in general. According to Weinstein and Wild (2005) powerful media forces are using the internet and twisting the intellectual property law for the purpose of commercial gain despite the fact that creativity is being suppressed. As much as the authors accredit the internet for bringing a new practice, they disregard the influential media forces for pushing the governments to destroy something that is old. However CopySouth (2009) questions whether it is necessary to preserve the traditions in the first place, and whether there is a definitive description of traditional knowledge. First of all, the Creative Commons organization has been protected under the copyright laws, yet the organization produces services that deviate from Copyright standards. From a critics perspective, it is that the Creative Commons has protected its intellectual property with all rights reserved, yet it opens a channel in which other creators have to surrender some of their rights. According to critics, this is a false dichotomy, and it is expected that the organization will fade with time. There are also concerns that the ever growing Creative Commons will erode the copyright system with time.

Secondly, as much as some critics welcome a revision of the copyright act, they believe that the Creative Commons is a mere quick fix contract that blinds the public from the real Copyright Act and copyright terms revisions. Some critics have strongly criticized the rate at which Creative Commons has formed an avenue of which the most precious resources which is the intellectual property, is tossed to the commons, and can be used anyhow by anyone from any descent who has the time and ability to perform upon the creativity of others at no price at all. A major concern and which leads to a lot of criticism is the concern over just how realistic the Creative Commons is, when it comes to benefiting the artists (Binder, Brandt,  Gregory, 2008). According to these critics, the creation of a remix culture where other people are free to distribute the creators work or build upon it, denies financial gain, and the rightful recognition to the original composers, and instead, the composers knowledge is exploited for no good gain (Berry, 2005).  Weinstein and Wild (2005) believe that the creator of any work must be honoured, and provided for legal protection despite the nature of the social or market place if the creator needs to be motivated to create and share hisher work. As a result, the critics believe that this will cause most of the authors to refuse sharing their work and therefore, the restrictive culture will be worse than it was with copyright.   To counter this criticism, Lawrence Lessig argues that the Copyright laws have never offered the perceived strong and indefinite protection that is now provided by the revised law. Instead, the author argues that the duration terms of years in copyright were much shorter, and that some works never really got any protection because of not following the copyrights requirements.

There are also criticisms questioning whether Creative Commons are really the commons that they purport to be, considering that there are some restrictions to peoples ability to use some of the resources within the so described common field  (Curtis, 2009). Some of the resources are restricted entirely as private works of others and dont seem to relate with the rights shared by all. According to these critics, if Creative Commons is really for sharing among the commons then there should be no restrictions in whichever way. There are also arguments that creativity is not defined in the Creative Commons and that there are no specific aspects of works outlined for them to qualify in the commons world.

Strong criticisms are laid upon the founding of Creative Commons in which some critics do not view the Creative Commons as means of creating original commons content. The critics assert that a commons can be created and its content preserved by the political system rather than lawyers jotting it as a new rule. The criticism facing licence issuance is that so many licences that are incompatible are being issued as Creative Commons try to incorporate the legislation issues of various jurisdictions (Hodge, 2009). Considering that the six licences operate differently, it is difficult to combine resources under the licences without violating the Creative Commons licence terms. This means that works which are licensed under incompatible licences cannot be combined to result into a derivative work without seeking permission from the holder of the licence. It is a source of concern that the lack of a common legal framework can render works which mix licences to become un-shareable (Armstrong, 2008).

There are also concerns over licence misuse in which copyright holders have identified that some users brand their works erroneously with the Creative Commons licences. These works are then re-uploaded on the internet. This feature has been attributed to rampant use confusion of which some users do not know how to apply the multiple licences appropriately. There have been legal cases concerning the misuse of the Creative Commons licences. A case appeared in 2006, in which a podcaster Adam Curry sued a tabloid for publishing photos on Flickr page without Adams permission. The photos were licensed under the Attribution Non Commercial licence but the tabloid did not adhere to the regulations.  However, as much as the court ruling favoured the author, the tabloid just received a warning not to repeat the offence. There was no compensation to the original author. The court ruling is an indication that currently, the Creative Commons does not provide checks that can hold the users accountable for any misuse. A similar concern occurred in a Spanish court in 2006 in which Spains music collecting society (SGAE) placed a legal suit against a disco owner for public performance of music that was managed by SGAE (Billboard, 2007). The claim was rejected by the court after it was proved that the music was managed by the Creative Commons licence. In 2007, Virgin mobile was sued by a 15 year old Alison Chang after finding out that a picture of hers was uploaded on the Flickr page under the CC Attributions licence (Greenwood, 2007). Virgin mobile work was to promote the works of amateur photographers by uploading their works on the Flickr page. As much as the girl believed that her privacy rights were breached, the case was terminated as there was no law under which Virgin Mobiles could be sued.

Creative Commons has also faced criticism on its Non-Commercial licence under which works presented with this licence are incompatible with many public domain sites. Critics feel that small publication corporations such as local newspapers, weblogs, and radio stations that are advertiser-funded will be affected by such restrictions. Lessig (2004) responds to this criticism by asserting that compatibility is also harmed by the traditional copyright regime, and it is a good thing that Creative Commons has provided options in which users who feel very restricted by a particular licence can opt for a less restrictive licence. The author also cites the advantage of the Non-Commercial licence as one that would protect the authors work from being capitalized by users just in case the author wishes to capitalize on the work in future.

Creative Commons has also faced criticisms from the almost similar organization copyleft in which the organization questions CC definition of creative freedom and free culture interaction (Curtis, 2009).  According to copyleft founder Richard Stallman, and also the director of the Free Software Foundation, Creative Commons do not meet the basic freedom of free software in which users are allowed to use the materials as it is. Accordingly, Debian which is an organization that distributes the GNU and Linux software and has a rigid attachment to a specific software freedom definition, believes that even the least restrictive CC Attribution licence does not adhere to the free software guidelines of Debian (AUUGN, 2004).

 The new 3.0 version licence was created to sole the problem and it is considered to be at least more compatible with Debians free software guidelines. Critics from the Free Software Foundation and other open content site fear that the Creative Commons double plays the users by failing to create a basis line in the rights reservation process. Some believe that its popularity will detract from the core goals of a free content organization. However, as Lessig (2001) insists, it is about providing the users with choices, or options.

Copyleft
History and definition
Copyleft is a method that involves making a creative work or program free to other users and requires modifications or even extended versions of the work (Broussard, 2007). Copyleft was first initiated by Richard Stallman, who first made available the GNU General Public Licence that has been extensively used under copyleft, and still dominates in the copylefted licensed software. However, attempts to free software production began way back in 1975 when the newsletter of the Peoples Computer Company cited a project dubbed the Tiny BASIC was to be specified as a language programmer (Stallman 2005).

The term copyleft is a corruption of copyright and used to describe the use of copyright law to gain the right to distribute or share copies and derived version of a work, and requires that the same rights that apply to the previous work are preserved in the modified version. The copyleft logo is a reversed circled C (Stallman, 2009) but unlike in the copyright loge, this logo lacks a legal definition.  The slogan All Wrongs Reserved accompanies the logo. Warren explains the motivation behind the software reproduction citing that if software is made so cheap or freely available, then there is no way that it can be stolen (Harrison,2008).  Stallman (2005) concurs by asserting that if there is need to protect privacy then personal data should not be collected.

Richard Stallman and the motivation for the Free Software Foundation
Richard Stallman worked on a Lisp interpreter which Symbolics requested to use and Stallman agreed to supply the firm on a public domain basis of his own work (Carver, 2005).  Symbolics went ahead and modified the Lisp interpreter but when Stallman wanted to access his work and improve the software, the author was denied access by Symbolics, a behaviour that Stallman later described as software hoarding. In 1984, Stallman (2009) dedicated resources into working to eradicate the emerging proprietary software culture and software hoarding behaviour. Considering the short term impracticality of eliminating the current copyright law and the wrongs that Stallman believed the copyright perpetuated, the author began his work within the frameworks of the existing law. Stallman therefore first created his copyright licence dubbed the Emacs General Public Licence, which was the first copyleft licence. Later, the GNU General Public Licence was introduced, and is the most popular free software licence. The licence does not limit the number of revisions that can be made on the software plus as many users as possible are free to use it. Stallman (2009) asserts that the name free software implies that the essential freedom of the users is respected. The user can run the software, study or change it, and redistribute the copies with or without the changes. Stallman (2009) considers the freedom to be more important than issues of price of which the author had arguments over with the Microsoft founder.

How copyleft works
Copyleft as a licensing method is used to maintain the copyright conditions for computer software, music, arts, and documents. The author adopts copyright to prohibit other users from adapting, reproducing, or distributing the authors work but then the author can grant every recipient with the copy of the work the permission to reproduce, adapt or distribute the work so long as it is still bound under the same licence agreement. Therefore through copyleft, the work remains freely available as long as any author with the copy is allowed to reproduce, adapt, or distribute it. Copyleft is almost synonymous with Share Alike of the Creative Commons licence. Copyleft works in the opposite direction as copyright. While copyright grants the users authors the ability to control the copying, modification, and distribution of their works, copyleft instead grants the users the ability and freedom to copy, modify, or  distribute the original work. This is where copyleft differs with Creative Commons and other open source content sites which le t the original author control how hisher work is available. Authors willing to reproduce or modify or distribute the works of other authors are required to present information from the previous author regarding the permission to execute the copying or modifying process. In this way, the original author is acknowledged. Copyleft use entails the coding of the copying terms for a licence work. Any licence attributed to copyleft gives every user having a copy of the work, equal freedom as the author. The coding tradition begins with a 0 which represents the freedom to use the work. 1 represents the freedom to study the work. 2 represent the freedom to copy and share the work with others. 3 represent the freedom to modify the work, and also to distribute the derivative work. The freedoms do not ensure that the modified or derivative work will be distributed under the similar liberal terms but that there must be a copyleft licence that holds similar terms as the previous work. The source code of the modified work is made available with the software to ensure that the copyleft rights cannot revoked later on, and that the modified works can be availed in a reproducible form. Copyleft licences make creative use of the relevant laws and rules. For instance, authors who submit their work under copyleft must gain, assign, or defer a copyright holder status so that they deliberately give up on some of their rights that are available on copyright which offer the right to be the unique distributor of the work copies.

Copyleft  laws  in various jurisdictions
Laws applied for copyleft licences vary from one jurisdictional area to another, and terms granted can also vary. Some countries accept the sale of the software without warranty as long as it is in the standard GNU GPL form (Becker 2003). However, in most of the European countries a software distributor is not permitted to waive all the warranties in regards to a sold product. As a result of this, the European countries specify the extent to which these warranties are applied in the copyleft licences.

Copyleft licences
Copyleft and non-copyleft licences
Some free software licences use copyleft as a distinguishing feature, because most of the free software licences are not copyleft, and thus do not require the holder of the licence to distribute the derivative work under the similar licence. Software licences that are non-copyleft maximize the initial recipients freedom of the in which propriety software can be created.  Examples of non-copyleft free software include the Apache Licence, X11 Licence and BSD Licence. Among the copyleft licences is the GNU Free Documentation Licence (GFDL) which allows that creators to apply some limitations on specific sections of their works, and thus exempting a section of their work from the full exploration of copyleft practices. In this way, the GFDL holds some resemblance to the Creative Commons licences. The restrictions include use of sections that are invariant and thus cannot be altered by the future authors.

Weak and strong copyleft
The terminologies weak and strong copyleft apply to the extent that copyleft provisions can be availed to the derivative works (Tassel 2006). Weak copyleft licences are used for the creation of software libraries for the purpose of allowing other software libraries to link with the library. These can then be redistributed without any legality that requires the work to be distributed under copyleft licence of the library. However, any alterations to the to the specific weak copyleft software licence become subject to the copyleft licence provisions. This procedure allows programs from any kind of licence to become linked to the library software and can be redistributed without any re-licensing requirements. Examples of software that use the weak copyleft licence include the Mozilla Public Licence, and the GNU Lesser General Public Licence. On the other hand, the strong copyleft software allows the re-licensing of the derivative work and this licence holds the same terms and conditions as that of the original software licence. The most known software that operates under the strong copyleft licence is the GNU General Public Licence. Another holder of the strong copyleft licence is the design Science Licence which can apply to non-software work and documentations such as music, art, sports, video, and photography, but the Free Software Foundation does not consider the licence as compatible with the GPL.

Full and Partial copyleft
Full copyleft is applied when all parts of the work- that is with the exception of the licence- can be distributed, copied or modified under the terms of the copyleft licence of the work. On the other hand, partial copyleft applies to circumstances when some sections of the work are exempted from copying, modification or distribution (Kirk  Still, 2007).

Share Alike
Share-Alike warrants that any freedom that is warranted on the original work needs to be granted in exactly similar measures, or under compatible terms in the derivative work. This shows that any copyleft licence automatically becomes a share-alike but not any share alike is a copyleft licence (Stallman, 2009).

Reasons promoting free software use
According to Stallman (2009), the founder of the free software, the freedoms that abide the changeability, and improvement of software, is not only essential but important. Free Software is not only for individual benefit but for the benefit of others as it promotes social solidarity (Flew, 2005).  This is through sharing. Cooperating and improving the knowledge of others in the creation of advanced works. Free software has also helped in so many uses as far as education is concerned and many schools in Spain and India teach students to use the free GNUlinux operating system but Stallman (2009) is concerned that the free software is accredited to other philosophies such as the open source. Stallman (2009) draws the difference by stating that free software should be considered a social movement whereas open source is a development methodology.

Criticism to copyleft
Copyleft licensing has earned the name viral licensing because any creations derived from a copyleft creation must also be copylefted before distribution and this has been termed as undergoing a viral phenomenon. GNU Public Virus is a terminology in the internet associated with this phenomenon. The Software Foundation has received criticism especially from Microsoft indicating that the viral aspect is a threat to the intellectual property of organizations that apply the software.

Public Domain
Definition an History
Generally, public domain refers to publicly available information or ideas that are intangible to private ownership and are available for members of the public to use freely.

Works that are in the public domain are not covered by any intellectual property rights and this can occur if these rights have expired. Another reason could be that there is a forfeit of the intellectual property rights. Additionally, most of the works of the U.S government are under the public domain. The public domain concept can be traced in earlier centuries especially in the laws of Britain and France. Other terms that have been used interchangeably with public domain include public sphere, and commons to indicate the intellectual commons, or information commons or commons of the mind. The major difference between public domain and the other forms of licences such as copyright, copyleft, and creative commons is that the derivative works from public domain do not require permission from the holder of the copyright. Most countries guarantee private rights ownership and patent protection of which the latter takes duration of 20 years and expire to become part of the public domain. The duration for copyright laws and patent protection vary from a region to another depending on the ownership rights of particular countries.

Examples of works under the public domain
The public domain includes the literal works of William Shakespeare, the Newton physics formulae, and the English language.

Public domain values
Rnimmer (2007) highlights some of the values put across by Pam Samuelson concerning the information and ideas from the public domain. However, the author asserts that not every work or idea present on the public domain necessarily has a value. The values include first, through the public domain, a basis for the creation of new knowledge is formed, and this is achieved through the available facts, theories, data, and scientific principles. Second the public domain gives an access to cultural heritage through the available information resources for instance, the ancient Greek wordings, or the Mozart symphonies. Third the public domain promotes education and this is because the information sourced, or ideas and scientific principles are spread. Fourth the public domain enables flow of education especially from expired copyright and patents. Fifth the public domain enables the access of information at low cost and a shorter time as it does not need the location of the owner for the purpose of negotiating rights, and pay royalties. This is especially true for expired copyrights or patents, or compilations from non-original data. Sixth public domain promotes public health and safety by important information, and scientific principles available to the public. Seventh, public domain promotes the democratic process and values, especially via news, laws, judicial opinions, and regulations. Finally, public domain enables competitive imitation, and this is through expired copyright and patents, or technologies that have been publicly disclosed or are not guaranteed patent protection.

Concern about the public domain in the information age
Guilbault and Hugenholtz (2006) assert that in this information age era, the public domain faces pressure from rigorous use of the information for commercial purposes. Items that were previously of little or no economic value are now acquiring independent economic value, and this include, genetic information, factual data, personal data, and pure ideas.

The internet, journalism and privacy rights
According to Amadeu da Silveira (2008) the expansion of information networks has consolidated the important elements of cyberculture, and the remix of many collaborative practices but has weakened the copyright industry. The information age has brought with it a whole new perspective to ownership rights (Hobbs, 2010). As Holman and McGregor (2005) assert, the existing and the now developing regulatory frameworks for the traditional mass media are not fully suited to the new internet environment. First, they emphasize on the control of the media content, and second, they emphasize the distribution of the content by the private media owners. Yet, communication has become multifaceted with the internet creating an environment of deliberative democracy, and unlimited access (Magee  Lee, 2007). According to the authors the new digital information and communication technology provides an opportunity and potentiality for free speech, and free information exchange among culturally diverse constituents. Such massive interactive, unique and powerful settings have been availed by the internet, electronic mail and the World Wide Web. The users of the medium are the same ones who are the producers, and receivers of information unlike the traditional setting in which there were distinct few producers and many receivers but whose reception was controlled by proprietary laws. The internet is available to treatment as a commons considering that it is subject to exclusion, togetherness and indivisibility (Holman  McGregor, 2005).

The capabilities of the internet are not destroyed by the present users but each connection expands the resources, as opposed to consuming it, as critics would want to believe. A study by Machil and Beiler (2009) examines how journalists incorporate online research procedures into the entire research process, and how they assess the search engines and the internet, and also how their level of competence is developed in their use of search engines. The study was based on an observation of 235 journalists from all kinds of media including radio, TV, newspaper, and online media, while other 601 journalists were subjected on a survey. The findings revealed that journalist actually employ computer-aided research tools more frequently but for shorter duration than classical research tools. The authors concluded that overall, computer-aided research supplement do not displace the classical research. However, the authors imply that the self-referencing among the journalists, that is now common with internet research and the overuse of Google for research are issues of concern. This study shows the implication of the internet on communication. Journalists can now get information much quicker than they do with classical research. However, the dilution of stringent copyright laws and availability of licences like the Creative Commons and Copyleft allows journalists to share and distribute content that could not be their original research (Amadeu da Silveira, 2008).  Hong, et al. (2005) believes that online sites are not very committed in protecting the privacy of their uses and that this may jeopardize their future use of the internet as an information source. Jones and Cameron, (2005) argues that the only justification that can be given to intellectual property rights is when there is a balance between moral or ethics and creativity. McCann (2005) confirms that the internet in its own has created a world of commons in which students, journalists scientists, artist all converge in the search for information.

Summary
For ages copyright has been used to protect the intellectual property of creators to prevent the works from malicious, intentional or non-intentional use by other people. For authors most of these works has been in print form although copyright applies to other creations like music, arts and even novel idea s. However, the 21 century dubbed the information age has seen the increasing use of the internet. The internet has been embraced as a tool for gaining information, and this information can also be shared across all cultural diversity. As much as the internet has been appreciated for the accessibility, unrestrictive, and availability of almost all kinds of information, there are concerns over the influence of  this information sharing on the intellectual property rights of the original creators. The internet has made it easy for people to use the information of other people without seeking permission, crediting the information source or paying royalties. This is an infringement of the intellectual property rights and is feared to discourage the culture of creativity. Nevertheless, original creators find it easier to share their information in the internet because many people get to know about it within duration of time, and if it is a creation for commercial purposes, then sales can be gained faster that when the internet had not taken root. Substantial studies also show that journalists are not left behind on the internet information searching and sharing as it is a faster way of distributing information and discovery. The concern over the infringement of copyright has led to the emergence of two movements that act to extend the recognition of the authors and these are Copyleft or the free software foundation and Creative Commons. However, these movements do not guarantee the exclusive uniqueness of information providers as copyright does. Creative Commons provides an array of licenses under six categories of which the creator chooses the extent to which the information can be shared, copied, modified or redistributed. Some of the licenses are strict while others permit sharing culture. Lawrence Lessing the founder of Cretaive Commons terms the situation as free mix society in which culture cannot be restricted but has to be shared. On the other hand, Copyleft allows that anyone with a copy of work that has been licensed under copyleft is free to distribute, copy, or modify the work as log as it is done under similar license conditions. Richard Stallman the founder of Free Software encourages the free use of creations for the purpose of enhancing social solidarity and improving skills and knowledge.

Then there is Public Domain where the information is free to all without subject to intellectual property rights. Anyone can build on the work in the Public Domain without consulting the original author, as most of these works are those whose patents have expired or the authors did not adhere to copyright regulations, or its government information that warrants the attention of the public. There are controversies concerning these movements in which some people feel that they are out there to dilute the property rights of hardworking ingenious artist and discourage them from making new creations all for the purpose of commercial gain. The benefits that original authors need to receive from such aspects of licensing are unclear.  On the other hand supporters feel that if anything, these movements have helped the original creators, more than copyright would have done in this era where the internet is a major communication tool. Moreover, despite diversities such soft license rules have enabled the mingling, preservation and advance of culture. It is still unclear as to whether the Creative Commons Copyleft or Public Domain licenses have more benefits s compared to drawbacks in the information sharing process. Further studies need to be done in the establishment of which kind of license serves to protect the rights of both the information providers and information receivers. There is need to protect the intellectual property from misuse but also the freedom foe information exchange should not be denied.

Media Analysis Dove Super Bowl Advertisement

The Dove advertisement was first shown at the 2010 Super Bowl on 5 February, but a shorter version has been made and shown on television the advertisements is advertising their MenCare products and I think it is a good advertisement that depicts the concept of gender roles in TV advertising.

The advertisement is funny and shows the life of a male from birth to fatherhood using a number of different quick shots through his lifetime, while a song is being sung to the tune of William Tell Overture. Most advertisements, whether aimed to females or males give an image of perfection  what one aspires to be and look like - but this ad shows real life roles for boys and men, and the pressures put on them by society as an adolescent, husband and parent.

I think the advertisement brings many benefits to its audience as it does not lie or portray life in an unreal way, instead it shows how a person once born starts on a journey in search of himself and along the way he has to overcome many obstacles, most of which are placed on him by the society in which he lives. The words of the song further illustrate what is expected of him, for example, as a boy get to school, be good in sports, as an adolescent always be cool, lift weights be strong, stay out late but be polite, as a man find a nice girl that will say I do, have three kids, rake leaves etc. The advertisement ends by saying you can take anything, of course you can because you are a man.

The only negative aspect of the advertisement that I can see is that it may not be completely appropriate for children. Although presented in a humorous, tongue-in-cheek manner the depiction of what it is to be adult may be misinterpreted by the young and considered as normal behavior of young adult. The shorts where the boy is undoing a girls bra, buying condoms, drinking to access and fighting are perhaps not suitable for a young audience unless a parent is available to explain its irony.

I think the ultimate aim of the advertisement is to show how after men have been through a multitude of experiences and learn to take everything as it comes, in their stride they finally achieve comfort and satisfaction. After the song finishes an announcer then starts the sales pitch for the skin care range Now that you are comfortable with who you are, isnt it time for comfortable skin.