The trends of expanding media relations nowadays reflect on creating appropriate directions and approaches that can enhance and develop new patterns for individuals and group to understand the value of how it influences the ability to impart vital information supplementary to development. In schools, the application and usage of such facet corresponds to the ability of the professional to correlate to the perspective of the audience in order to objectify and promote organizational goals. By doing this, it can help redefine the value of imparting important ideas with the use of media as a tool for facilitation.

Reflecting on the guest speaker, Mr. Jason Corriher, his inputs concerning his role and profession for Ohio Universitys athletic department coincides with the principle of not only addressing the needs of students but also seeking to understand the ideas that can make them appreciate the value of talent exhibited by athletes. Since his main responsibility revolves around promoting the team for sponsorship and interviewing potential student athletes, he sought to understand the value and perspective of using the tools of media to his advantage.

Likewise, he also sought to identify new parameters for conducting media training for freshman. Under this process, he takes into consideration helping and guiding freshmen to adjust to the current trends of academic life. Since majority of their actions are considerably reserved during the first few months, he sought to redefine this perspective by offering students a new dimensions wherein they can learn to interact to the whole collegiate environment.

Similarly, with the effort to increase the capacity of imparting towards students, he also sought to understand what 19-22 year old students like. That is why he made considerable attention in listening to rap music and other elements that influence this age bracket. Moreover, since he is the one conducting the interview, he made mention of the value of seeking to redefine his communication skills and imparting the message correctly. This then coincides with providing the appropriate direction and an authoritative figure over key issues surrounding practice.

In one of his messages conveyed, he argued that the process of media continues to evolve. For a time, this strategy can be effective however it will come to a point wherein it would no longer be a viable option. In here, he made example of his role in creating a media guide and schedule paper. However, due to its increasing expenses, the use of the internet became an appropriate solution as it tackled better audience and easier access in the process. This analogy then illustrates how the value of media relations can change over time and how technology can help supplement the desire to impart information to those who needed it the most.

Overall, Mr. Corriher pointed out these ideas in order to establish the idea of how important an internship in media relations can supplement ones career goals. Despite its relative limited capacity to earn income, it is a good stepping stone in redefining and cultivating interpersonal skills. For my part, having the ability to promote and use media in a constant and dynamic environment provides the necessary leverage in cultivating greater perspectives on key issues that matter. Since media plays an important part in decision making, the idea of becoming adept in this area can induce potential benefits on my part in the future.

In the end, the interaction with the guest speaker was indeed an essential component to create an awareness of how valuable media relations are. Regardless of the scenarios that may come into play, it can foster new directions for ones profession as it entails not only understanding how it shapes choices and decisions but also instigate new dynamics that can further the ability to respond to societal changes that are happening. This then becomes an important facilitator in achieving academic success and professional competency in the future to anyone who aspires it.

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