Communications and Media

Social media describes websites that people use to share information or the networking sites like face book or friendstar (Johnson, 2005). It includes the online tools of technology that people use to share information and resources, and hence enables people to communicate easily. It is designed to work, or to operate through social interaction and it fulfills its tasks through the use of Internet. This means that social media is a group of internet based applications. Social media brings into consideration three components, which is art or the information, the second component is the media, which consists of the physical or the verbal part, and the last is the social interface. Examples of software that is utilized by social media are blogs, micro blogging, social networking among others (Kaplan  Haenlein, 2010). Common forms of social media are concepts electronic media and print media, which are normally for redistribution - it has spread in popularity so fast.

Social media has largely altered the way business and organizations communicate as they no longer use the industrial media. It has really become appealing to large businesses as well as small businesses as it tends to be relatively cheaper than industrial media, which require a sizeable amount of resources to publish any form of advertisement. As such, the business fraternity has largely turned to the use of social media it has a large consumer base (Kaplan,  Haenlein, 2010). The social media allow large or small organizations to reach their consumers as well as creating new markets for their products, at the same time communicate, and market their products across the world. This is made possible by the fact that they can use different translations to reach a wide range of people. Another advantage of social media over industrial media is that is largely accessible as any one can use them since they are available to all at very little or no cost at all (Scoble  Israel, 2006).

Other advantages that make it comparatively better than the industrial media is that they are applicable to current technological requirements and can be altered within no time unlike industrial. Down trodden companies, also use the social media to boost or revitalize their poor self image to capture the lost markets as well as get catch up with their competitors and eventually do even better as it is the aim of any industry to be the best in its field (Li  Bernoff, 2008). The social media being largely available and attracting a large audience thus has proved to be the best channel for such companies to market their products as well as communicate their new strategies and improved products. Improving the quality of their products and services is further made possible by the fact that the consumers are able to send their feedback concerning those products, which makes it possible for the companies to use this information to improve its products.

The event industry is a large sector that requires appropriate means that could ensure a large audience base is accessed. Event requires bringing together like minded people to fulfill a calling. This means the social media can be utilized to achieve this goal (Shirky, 2008). The social media is designed in a way people sharing the same fundamentals, ideologies, and philosophies can easily be segmented. The benefits associated with utilization of social media ensure that arranging and implementing of events is an easier task (Surowiecki, 2005).

Events require application of managerial practices towards the development and creation of events, festivals, and conferences. This means that event management requires understanding the intricacies of target audience identification, branding, developing event concept, co-ordination of technological aspects, planning the logistics, and thus fulfills the requirements of event management (Surowiecki, 2005). This means that the borderless of social media ensures that the event industry.

Events require bringing and conducting frequent meetings that provides a base in which activities are planned and how they will be carried out (Li  Bernoff, 2008). This means that it requires event organizers to move from one location to another ensuring all the organizers can easily exchange views. However, the logistics difficulties associated with events industry can be averted by the use of social media. Social media allows organizers to exchange views and make decisions online without moving out of the working environs or comfort of their homes (Scoble  Israel, 2006). Events components and fundamentals, and bringing into consideration social media ensure the organizers can complete easily their logistical requirements. Moreover, it ensures that a large event base is accessed and the message passed.

Generally, social media is an important component that has been introduced into accomplishment of activities. Social media is associated with numerous advantageous benefits that ensures it application in managerial sector is successful. Social media can easily be used in accomplishing events industry requirements. It ensures events organizers accomplish event requirements easily.