Future trends of twitter
Twitter offers many new search opportunities that even google fails to offer. Twitter search results are nearly real-time. This makes it particularly useful for searching real-time information that is recent and evolving. Within minutes of Michael Jacksons death, throngs of users jumped to twitter to get updates on his death. Besides, the option of following a tweet topic turns out to be an excellent way to stay tuned to a topic of interest. Even more importantly, tweets on twitter are human filtered. Most twitter users would follow other people who post the best tweets, so the results are automatically human filtered. Furthermore, Twitter is more likely to give information from trusted sources because a user gets to select the sources the user trusts.
Shift from tweeting to searching
The number of Twitter users is constantly on the rise. With increased number of twitter users, the number of tweets has grown considerably and will likely continue to grow in the future. With more followers, it is becoming increasingly difficult for twitter users to hear all of their followers. Hence, the only appropriate method to search for useful information would be through the twitter search tool.
Online news shift
Twitters emergence as a news powerhouse is increasingly being recognized. Twitter reporters have reported about terrorist attacks, plane crashes, natural disasters and so on, even before respected news agencies could break out the news. Twitter news adds value through citizen journalism and the future may see the dominance of traditional news media outlets fading as twitter gains more popularity as one of the primary sources of breaking news.
Twitter will split its functionalities
Twitters potential future development could take on several paths. Its current functionalities include micro-blogging, search and news. These different functionalities could possibly be developed as separate services in the future.
Twitter will continue to grow as a great tool for businesses
Recognizing the power of Twitter, businesses are taking advantage of the ease with which they can market their products, services and ideas. The growth of Twitter will increasingly make it a platform where businesses will conduct e-commerce, build their brands, conduct market research and so on. Perhaps for marketers it could emerge as the most potent and low cost tool to tell their customers about new products.Moonfruit, a UK based company ran a promotion campaign on Twitter where the company offered to give free MacBook Pro. The campaign was hugely successful, and Moonfruits followers increased from 400 to nearly 30,000 in just three days while the number of customers using the companys software also doubled. Similar uses of Twitter are likely to give marketers new ways to reach and interact with their customers.
Use of automated tools will increase
While Twitters popularity owes a lot to the social factor of getting human filtered Tweets, a new trend of using automated tools to Tweet interesting posts is gradually emerging. These automated tools can autonomously send Tweets, reducing the genuine human interaction on Twitter. Moreover, the use of Ghost tweeters by prominent Twitter users may increase.
Many3rd party services will be powered by Twitter
As Twitters popularity grows, many 3rd parties will use Twitter platform to launch new products and services. Exectweets.com by Microsoft is an example of a 3rd party using the twitter platform. In the future, many such services are likely to grow that will utilize the power of Twitter.
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