Communications and Media

One of the biggest challenges of a magazine publisher is knowing how to deal with the distribution. This is very crucial because the business profit will greatly depend on this factor. Making the most of magazine distribution begins with understanding what you want from your magazine (Antonow, n.d.). This includes knowing the services you want for your magazine, and how much money you can spend for it.

There are many distribution companies that deal professionally with different distributions, and there are many software programs and do-it-yourself solutions available for distributing your publication. However, the legal, financial and logistics issues associated with the magazine distribution process are complex and best left to the experts (Antonow, n.d.). Before choosing your distributor, know what does every distribution company specialize. In this case, find the best company that works best with sports magazines. To make a presentation of your magazine to a distributor, you need to be well prepared. Make sure to be ready with the ISSN or the ISBN, a media kit, a dummy magazine or a printed issue, and the retail budget as most supermarkets and chain stores will require publishers to purchase space or promotional units in store.

Depending on the appointment of the distributor, it may take three months to make the necessary presentations to retail to gain newsstand distribution which should be noted when planning a launch (SH Circulation, n.d.). If you require wider audience than newsstand distribution may bring, find a company which offers access to numerous high visibility outlets internationally. Access to this, for some companies, is subject to presentation and acceptance so it would be wise to create a presentation before closing a deal with a distributor. Your distributor will be your best friend in this business it is important that the company you choose has a good reputation and is trust worthy.