Communications and Media

It has been argued for long that the mass would rarely take opinions from ostensible leaders, but they obtain them from people who are much like them. They address situations and speak in the name of these masses.  This paper is a summary of the research and theory that seeks to explain the two-step theory of communication. It gives a brief history of the concept and how the thinking about it may have changed over time. The current state of thinking has been summarized while criticisms and...

After a thorough study of the existing situation at Plasto Packaging, the following is the analysis report. The manufacturing process has always been predominantly dependent on manual operations for fact finding, productivity and quality level. The workforce though justifies a mix of male and female, males occupy the operation and utility while females inspect and do packaging. Owing to the weaker interpersonal relationship and male dominance, the women members are blamed for wastages for incompetence....

Digital marketing is one of the most popular methods of marketing campaigns nowadays, it has been considered to be a medium of highly integrated marketing, and is highly inexpensive .One of the primary objectives of the digital marketing campaign includes building brand awareness, increasing website traffic and generating leads and sales.  If the objective of the digital marketing campaign is to increase overall brand recognition or to find and develop new clients and leads than a banner advertisement...

The dawn of the 21st century allowed mankind to witness unprecedented innovation and advancement in the sector of technology and the expanding influence and proliferation of technology also manifested itself comprehensibly in the current form of digital media network that is seen today. Any person possessing enough rationale will be able to understand that the technological renaissance that has engulfed us from all sides has revolutionized the scope of the relations between broadcast digital network...

Literature review According to Saran and Kalliny (2009), there are many theories which explain the organizational behavior relative to changes in the structures. Saran and Kalliny (2009, para. 4) continue to explain that there are many variables potentially affecting the implementation process including corporate culture issues, such as formalization, decentralization, functional differentiation, leadership, job satisfaction and job involvement and organizational dynamic issues, such as resources...

Based on my career goals and personal aspirations, I see myself working in a corporate and business environment preferably as a member of the marketing team. If I assume that I am already in this situation, I am holding the position of a marketing specialist. The office environment can be described as corporate and professional which consists of a relatively huge number of employees across different age groups (Yuppies, middle-aged and seniors), gender (males, females and members of the third sex...

There are many groups of people that form communities all over the world. The real understanding of communities has not been clearly elaborated and there is a need to show the composition and example of a community. The major components of a community include social practices, history language and art among others. A community is composed of a group of people who share a common understanding. The groups of people reveal themselves and are uniquely identified by their language, customs laws and...

Both Martin Luther King Jr. and Malcom Little, better known as Malcolm X were major figures in the civil rights movement in the United States.  Despite fighting for the same cause, which is to see that all individuals in the United States are indeed equal regardless of race, both men take a different approach in furthering the cause.  They both decried the injustice committed against the black people by the whites and wanted to see it come to an end.  It was for this reason that the...

In her essay News to Me Twitter and the Personal Networking of News, Kate Crawford (2010) writes about the intrinsic relationship between traditional news mediums and the new age concept of micro-blogging and networking. Instead of simply being an arena to publish ones personal insights, it has become a vehicle for citizen journalism, which can be defined as the act of a citizen, or a group of citizens, playing an active role in the process of collecting, reporting, analyzing, and disseminating...

The Choice of News and Content in the Media METHODOLOGY The essay is based on a critical analysis of five selections of news articles under the breaking news section in the Sydney Herald Morning and the Herald Sun newspapers. The analysis is contextualized within unfolding events both locally and internationally. Further, the paper examines choice of language, content and news items in relation to the nature of the specific events they report about. Within this analysis, artistic forms such as...

Internet boom of 1990s sparked a proliferation of contemporary strategies in marketing with various companies both established and new start-ups seeking to develop strategies that fully exploited the e-commerce technologies. During this time, a medium or even a small cottage industry managed growth in the industry via repackaging and retooling of traditional marketing strategies by taking into account the pitfalls and the potential opportunities afforded by new e-commerce technologies together with...