Communications and Media

The media is a powerful influence to the people. It can control how people may perceive a certain picture or scenario by creating a notion that can standardize the peoples way of thinking. Aside form the television, the radio, and the internet magazines have the same controlling power to make a difference in a persons point of view. Majority of magazine readers are women. For a woman, reading or simply browsing a magazine, especially the sections that talk about beauty and fashion, can give them satisfaction just like what they get from shopping. Fashion and beauty magazines, however, can be manipulative they make the cover girl the new definition or standard of beauty.

Beauty magazines feature Italian models because of their ideal and model-material body structure. Along with this body is a face of perfection. Several women, like those in the eastern part of the world, admire the Italian women for having an effortless beauty. They think that with features like theirs, even their bare faces can win attention whenever they are in a crowd. However, there is a misconception on the effortless beauty of Italian women. Most women in Italy are not born with utmost perfection they made themselves look the way others perceive perfect beauty. Making oneself beautiful has been part of the Italian culture for centuries now. Most foreigners do not realize the effort of an Italian woman to make herself beautiful. They engage into several beauty regimens before achieving the look we see in magazines. They avoid being caught in public when they are not in their best appearance.

Italian women have been called the most beautiful in the world. Such actresses as Sophia Loren and Gina Lollobrigida lit up movie screens with their glamour and fashion-sense. Their thick, shiny, dark hair, big brown eyes and hour-glass figures made American women envious and anxious to learn their beauty secrets. Their lovely, but under-stated clothes, had a huge influence on American fashion.

Italian actresses who also appear in print advertisements make other women around the world envious of their beauty. Petite frame, overly white and pale complexion, oriental eyes  these features can be rarely seen in magazines. What people are used to see in the cover are those who are tall, slender, and with vibrant eyes  an Italian woman. As a result, those women who have the means go through operations to imitate the Italian beauty. They undergo liposuction, nose lift, skin tanning and other ways which they think will enhance their beauty.

The Italian beauty in magazines can be very inspiring yet it can also be threatening. Italian women invaded the cover of different magazines making other women around the world think that their beauty is not enough. Those who are not satisfied of their looks even regard themselves ugly, leaving their self-esteem bruised.

In beauty and fashion magazines, there are also sections for perfumery. Perfumes also make a woman feel more beautiful. Varieties of luxurious perfumes are from Italy. Italians have developed their skill in making perfumes over the years. They have maintained their favorable reputation in the perfumery business. Moreover, different scents were also developed that can match the personality of the one who will use it.3 Because of this, fragrance is also attached to Italian women making them even more beautiful and appealing to the people worldwide.

Magazines have always been effective in influencing the people, not only do they cater the specific needs of the people. Magazines can even manipulate the people to think that they need products they did not even use before. The use of Italian women in magazines is ways of standardizing a classic definition of beauty making other women feel that they have to look the same way. This is the aspect wherein admiration can lead into unnecessary actions.